We chose our hubs from the best in the business. Made by small companies that are passionate about what they do best. They are rad... These guys know their sh#t! We build each hub into a wheel, completely by hand at our Zelvy build centres around the the world.
Once some bloke suggested to us we could save a bunch of $$$ by slapping our brand name on some generic hubs ... Rob was a good bloke, before he said that.